About Us
Printing and Finishing
Variable Data Printing
Marketing Services
Mailing Services
Kitting and Fulfillment
Digital Storefront
Podi The Digital Printing InitiativeVisual Media Alliance FSC

Marketing Services Provided:

E-mail broadcasts
Personalized URLS (PURLS) and landing pages
QR (Quick Response) codes
Real time campaign tracking
Postal Tracking using Intelligent Mail Barcodes (IMBs)

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Today's marketers know that one communication channel is no longer enough to compete in today's marketplace. You need to combine the strengths of email blasts, personalized direct mail, personalized micro sites (pURLs) and automatically triggered responses—for a fully integrated marketing approach.

What is a PURL?

Personalized URLs (PURL*) let you deliver highly targeted messages and give prospects or customers the ability to immediately respond to your offer. Think of them as mini websites devoted to your campaign that can be personalized to each recipient. Each Personalized URL links to a web landing page created for that particular recipient. They are dynamically generated for each name on your list.
Example: JohnDoe.TellMeMore.com

Print + Internet = Results

Integrated Marketing campaigns utilize personalized direct mail and email to attract prospects to personalized web pages and interact with them by collecting information that is immediately emailed to you as a lead so your sales team can react while the interest is high.

When you combine variable digital printing and internet communication you leverage two of the most powerful marketing response channels to:

  • Improve direct mail response rates
  • Develop more qualified prospects
  • Convert high quality leads to revenue
  • Measure results in real time

Easily Measure ROI

One of the best reasons to take an integrated approach to your marketing efforts is its measurability. Integrated campaigns give you the ability to easily and accurately measure your success. You can track exactly who visited your online campaign and capture all of their responses.

1. Capture Attention: With personalized URLs printed on your direct mail pieces.

fake purl

2. Capture Responses: Gather immediate responses from customized landing pages.

sample landing page

3. Find Opportunies: Track results, analyze success and pursue new leads